Seven years operating in the form of parent company – subsidiary company, based on the collection of a number of tourism business enterprises in the city of Hanoi. With appropriate steps, to promote internal strengths and take advantage of opportunities, promote cooperation, from the total initial capital allocated nearly 600 billion, including 6 subsidiaries, 11 joint venture companies and some applications. The Hanoitourist Tourism Corporation has rapidly grown to 39 member companies, joint venture companies, associate …, raising the total capital reached 1.758 billion; The average annual growth rate of revenue, profit, and remittance increased from 12 to 25%. Hanoitourist is a strong brand of Vietnam Tourism.
Increased investment in facilities
Immediately after its founding, Hanoitourist focused on building infrastructure, upgrading and adding new buildings to the tourism industry. In 3 years (2005 – 2007), the Corporation completed the new investment and put into operation: Hanoi Toserco Office Building at 273 Kim Ma Street, Hanoi; Hanoitourist office building 11 floors high in Da Nang city; Big C supermarket; Hanoitourist Laundry Company; Taxi company carrying Hanoitourist Taxi; Pure water factory in Hung Yen … In addition, the corporation has also inaugurated and put into use some hotels and tourist offices in some other localities.
At the same time, the Corporation acquired and transferred the State share capital in Hanoi Entertainment Services Joint Stock Company (Ho Tay Water Park); Equity investment with Baoviet Group to promote the construction of 5-star resort in Mui Ne – Phan Thiet.
In 2008, Hanoitourist together with foreign joint venture partners completed construction and put into operation five-star Intercontinental hotel with 359 rooms. The three-star hotels directly managed by the corporation (Hoa Binh Hotel, Thăng Long Theater, Holidays Hanoi) and five-star, four-star hotels with foreign partners (Sofitel Metropole Hotel, Hilton, Horison Hotel , Hanoi) is also upgraded in terms of quality of service and facilities.
In 2010, the corporation also completed the construction of new Hanoitourist office building for lease at 18 Ly Thuong Kiet street, Hanoi. In 2011, the corporation officially opened and put into operation 5 star hotel business Hotel de L’Opera in Hanoi.
Mr. Nguyen Minh Chung – Deputy General Director of Hanoi Tourism Corporation said that in 2012 and the years to come, the Corporation will constantly renovate, improve the quality and efficiency of work, training staff. Tourists have a solid professional level and a civilized and elegant style, meeting the requirements of international economic integration; Focusing on the construction of some large projects such as Hotel and office complexes – 5 star standard apartments at 269 Kim Ma Street, 15-17 Ngoc Khanh Street; Office Building at 198 Tran Quang Khai Street; Doan Ket West West Apartment; High rise apartment building in Xuan Dinh – Tu Liem; To invest in building a chain of hotels and resorts in Da Nang, Nha Trang, Phan Thiet, Vung Tau and Phu Quoc, contributing to the development of tourism into an important and sustainable economic sector of the capital. country. Hanoitourist brand is not only strong in the country but also become a prestige trademark of national brand in the world market.
Promote branding
On the basis of gathering a number of tourist business enterprises in the city, with the aim of becoming a large tourism corporation with strong brands, multi-business activities, multi-ownership and competitiveness. Hanoitourist has promoted the promotion, marketing, introduction of products and services of the application. In many forms: Advertising on the mass media: Newspaper pages: newspapers; Set up website; Participating in specialized fairs in Europe, America, Australia, China, Thailand …, welcome the delegation of journalists, the press, famtrip owners, annual festivals, Annual market in Vietnam and abroad …
In addition, Hanoitourist also focuses on the international travel business with key markets such as Western Europe, Japan, South Korea, China, North America, ASEAN, Eastern Europe … With 5 trading companies Traveling internationally and with the Open Tour is very familiar, the Corporation has built and organized special tours such as Red River tour associated with the legend of King Ly Cong Uan left the capital. Thang Long; New investment and put into operation Hanoi Opera with nearly 30 modern rooms, high quality service for domestic and international tourists on Ha Long Bay; At the same time, the construction and completion of new tours as Hanoi is expanded with tourism products combined with conferences and seminars; Travel combined with cultural festivals; Tourism village, travel to visit …
